It would seem that the environmental message has even reached the hallowed halls of Maranello. Over the next decade, Ferrari will introduce a host of new technology that will make its cars lighter, smaller and more aerodynamic in a bid to improve their fuel efficiency.  Ferrari said it took the wraps off its green prototype “in recognition of growing interest in North America in alternative sources of energy.”  They say the “ultimate aim” is to cut fuel consumption and emissions on the car by 40 percent by 2012. Ferrari’s green machine shows that the company “can offer the technological solutions the market demands without impinging on the distinctly sporty, high-performance character and supreme driving pleasure of the unique cars it builds at Maranello.

As a Ferrari spokesperson put it, “If the Prancing Horse is to live to be a hundred, then it must breathe cleaner air. This is the future of Ferrari.”